Are you ready to take your logo design skills to the next level and stand out from the competition? Look no further than Logo Launch – the online logotype masterclass that will launch your knowledge and expertise into the stratosphere.
There are over half a million employed graphic designers* and an estimated 4.5 million freelance designers globally so what can you do to make yourself and your work stand out? Learn Logotype Design!
We are thrilled to announce the launch of our Logo Launch online course that has been curated by Will Paterson with you in mind! Regardless if you’re a student, freelancer or an in-house designer this course is for anyone who is serious about advancing their skills and abilities as a logo designer.
We will be covering the core elements of design principals as well as going in-depth into icons and typographic logos and teaching you what you need to know to create these kinds of logos with confidence.
I’m extremely thankful to have been able to help so many designers on their journeys, and the more I learn, the more I need to share!
Will Paterson is a creative director, designer, branding expert and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of his own design agency. He is well known for his YouTube videos which all centre around helping designers level up their own design skills and knowledge.
Will has run hugely successful online courses on Skillshare, in-person day-courses with Goodtype and OFFF as well as numerous Adobe Live sessions and speaking engagements across the US and Europe.
"I would love to invite you to take part in the Logo Launch course with me! I am so excited to share with you the knowledge and skills I’ve learned over the past decade and help you to stand out from the crowd, completing the course with so many more valuable skills and understanding you may not have had before."
Watch at your own pace and re-watch on demand - when you invest in this course it’s yours for life, along with all future updates and additions.
*Modules subject to change.
Logos Must Be Appropriate
01hr 15mins
Logos Must Be Scalable
01hr 15mins
Logos Should Be Simple
01hr 15mins
Logos Should Be Legible
01hr 15mins
Logos Should Be Culturally Sensitive
01hr 15mins
Logotypes Can Break The Rules
01hr 15mins
The Logo Design Process
01hr 15mins
Different Types Of Logos
01hr 15mins
What A Logo Design Brief Should Look Like
01hr 15mins
How To Research For A Logo
01hr 15mins
Identifying Competitors
01hr 15mins
How To Mood Board For A Logo
01hr 15mins
Idea Generation Sprint
01hr 15mins
Directional Choices
01hr 15mins
Generating Iterations Of Direction
01hr 15mins
How To Test The Idea
01hr 15mins
Further Developing Direction
01hr 15mins
Choose 3 Main Logo Concepts
01hr 15mins
How To Import You logos
01hr 15mins
How To Use The Pen Tool
01hr 15mins
AutoTrace VS Pen Tool VS Curvature Tool
01hr 15mins
How To Use The Shape Builder Tool
01hr 15mins
Using Geometric Shapes To Build Your Logo
01hr 15mins
Overshooting
01hr 15mins
Boning
01hr 15mins
The White Effect
01hr 15mins
Optical Balancing
01hr 15mins
How To Price Your Work
01hr 15mins
Contracts & NDAs
01hr 15mins
Where to gain inspiration for your logos
01hr 15mins
How to find clients
01hr 15mins
How to present your designs to your client
01hr 15mins
How To Draw letterforms for logotypes
01hr 15mins
What Different Colours Mean
01hr 15mins
Which Colours To Use For Which Logo
01hr 15mins
How To Deal With Client Feedback
01hr 15mins
Animating a Logo Reveal
01hr 15mins
What The Client Expects During a Presentation
01hr 15mins
Mockups, Mockups, Mockups
01hr 15mins
How To Market Yourself
01hr 15mins
How to get your work noticed
01hr 15mins
Red-Flag clients
01hr 15mins
How much should you charge?
01hr 15mins
How to get over the fear of charging too much
01hr 15mins
The Logo Grid
01hr 15mins
Pen Tool Guide PDF
01hr 15mins
Essential Logo Design Books
01hr 15mins
Student reviews of our previous courses
“I have been a subscriber of Will's YouTube channel for years. I really enjoyed this class and learning this process will help loads with future projects. I hope to see more classes in the future.”
“I'm a huge fan of Will and his YouTube channel has helped me become a valuable Designer. I love his simplicity and enthusiasm for teaching. He's definitely the guy I needed to take this Logo Design course from.”
“Thanks so much for this class. I've learned a lot and seeing how you approach the logo design process helped me. If you're new to logo design, this class is definitely recommended.”
Pre-sales are now open, places are limited so please book in quickly to avoid disappointment.
We hope we can answer any questions you may have here, but if we’ve missed anything please get in touch at info@willpaterson.space
This course is all about learning beyond what they teach in College and University. From industry standards in logo design, fine-tuning your skills, expanding your knowledge and understanding - this is the one-stop-shop for you to become a better logo designer and stand out in a very crowded marketplace.
You will learn both theory and practical skills across a broad range of logo design topics. Also the course will teach you how to design professional and custom logotypes. Please take a look at the course overview for more details on each module.
We would invite anyone who would consider themselves to be intermediate or higher, this course isn’t best suited for beginner designers, you should ideally have a good base understanding of design and the skill level to match.
Ideally you will have a PC with Adobe Illustrator, pens, pencils and paper and an eagerness to learn!
Free to watch videos are so important. We believe everyone should have access to education in order to improve their skills, which is why we’ve uploaded free to watch videos and tutorials since 2012, amassing over 55 Million views! We’re so proud to know we’ve helped thousands of designers in so many ways on their journeys, but this course is different - we’re getting down to the nitty, gritty details and specifics that will level up your skills, which can’t be achieved in more general design videos. The knowledge and teaching Will is sharing in this course goes far beyond what is available to watch and learn for free.
We will be running the live sessions on SUNDAYS (starting Sunday 10th September) for four weeks. The sessions will begin at 5pm BST (1pm ET, 10am Pacific, 12pm Central time) in order to accommodate as many timezones as possible! But if you can’t make the live session - don’t worry! As it will be available on demand to watch at any time or refer back to after it’s ended.
We have options! Access to education is so important to us, it’s the very foundations on which we’ve built our company and something we invest a lot of our time and money into every single week to be able to bring free content to anyone and everyone. For this course in particular we do have the option of a payment plan to spread the cost (more information on the enrolment page) and we will also be bringing out a lite version of this course at a later date with a reduced amount of lessons to stay true to our belief that everyone should be able to improve their skills and expand their knowledge without cost preventing that.
Yes, this course comes with a certificate on completion which you can add to your CV, professional growth and development file at your workplace, LinkedIn or even print and frame to hang in your bathroom to impress your guests!
100%! You can watch, re-watch, watch again and even re-watch another time as much as you like.
We hope that no one taking the course would find themselves dissatisfied to the point where they would request a refund, however in keeping with UK law we will be able to refund you within 30 days of purchase if you find the course not to be as described or faulty. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.
Yes, we will do our absolute best to accommodate your preference for private sessions with Will - we will reach out to you individually if you’re on the Diamond plan to work out which date and time would work best for you, we may ask for two or three options if you’re in a very different timezone.