Logotype Design Course

with Will Paterson

Are you ready to take your logo design skills to the next level and stand out from the competition? Look no further than Logo Launch – the online logotype masterclass that will launch your knowledge and expertise into the stratosphere.

Calligraphy drawn on an iPad by Will Paterson

Why choose this course?

There are over half a million employed graphic designers* and an estimated 4.5 million freelance designers globally so what can you do to make yourself and your work stand out? Learn Logotype Design!

We are thrilled to announce the launch of our Logo Launch online course that has been curated by Will Paterson with you in mind! Regardless if you’re a student, freelancer or an in-house designer this course is for anyone who is serious about advancing their skills and abilities as a logo designer.

We will be covering the core elements of design principals as well as going in-depth into icons and typographic logos and teaching you what you need to know to create these kinds of logos with confidence.

What can I teach you?

I’m extremely thankful to have been able to help so many designers on their journeys, and the more I learn, the more I need to share!

8900+
Previous course Students
10+
Years industry experience
825k+
YouTube Subscribers
58M+
Views on YouTube
Scrawlr Box Logo by Will Paterson

Ready for Launch?

Do you aspire to create attention-grabbing logos that captivate your audience? If so, ask yourself: Do you want to design logos like these? Let's unlock your creativity and make your logo designs unforgettable.

About Will Paterson

Will Paterson is a creative director, designer, branding expert and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of his own design agency. He is well known for his YouTube videos which all centre around helping designers level up their own design skills and knowledge.

Will has run hugely successful online courses on Skillshare, in-person day-courses with Goodtype and OFFF as well as numerous Adobe Live sessions and speaking engagements across the US and Europe.

"I would love to invite you to take part in the Logo Launch course with me! I am so excited to share with you the knowledge and skills I’ve learned over the past decade and help you to stand out from the crowd, completing the course with so many more valuable skills and understanding you may not have had before."

Will Paterson
Creative Director & Logotype Designer
A photograph of Will Paterson

What you will learn

Watch at your own pace and re-watch on demand - when you invest in this course it’s yours for life, along with all future updates and additions.

*Modules subject to change.

Module 1 - Principles Of Logo Design

Logos Must Be Appropriate

01hr 15mins

Logos Must Be Scalable

01hr 15mins

Logos Should Be Simple

01hr 15mins

Logos Should Be Legible

01hr 15mins

Logos Should Be Culturally Sensitive

01hr 15mins

Logotypes Can Break The Rules

01hr 15mins

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Module 2 - Project Start

The Logo Design Process

01hr 15mins

Different Types Of Logos

01hr 15mins

What A Logo Design Brief Should Look Like

01hr 15mins

How To Research For A Logo

01hr 15mins

Identifying Competitors

01hr 15mins

How To Mood Board For A Logo

01hr 15mins

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Module 3 - Logo Ideation

Idea Generation Sprint

01hr 15mins

Directional Choices

01hr 15mins

Generating Iterations Of Direction

01hr 15mins

How To Test The Idea

01hr 15mins

Further Developing Direction

01hr 15mins

Choose 3 Main Logo Concepts

01hr 15mins

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Module 4 - Digitising Logo Ideas

How To Import You logos

01hr 15mins

How To Use The Pen Tool

01hr 15mins

AutoTrace VS Pen Tool VS Curvature Tool

01hr 15mins

How To Use The Shape Builder Tool

01hr 15mins

Using Geometric Shapes To Build Your Logo

01hr 15mins

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Module 5 - Optical Illusions in Logo Design

Overshooting

01hr 15mins

Boning

01hr 15mins

The White Effect

01hr 15mins

Optical Balancing

01hr 15mins

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Module 6 - Logo Design Essential Topics

How To Price Your Work

01hr 15mins

Contracts & NDAs

01hr 15mins

Where to gain inspiration for your logos

01hr 15mins

How to find clients

01hr 15mins

How to present your designs to your client

01hr 15mins

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Module 7 - Logotype Design

How To Draw letterforms for logotypes

01hr 15mins

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Module 8 - Logo Design Colour Theory

What Different Colours Mean

01hr 15mins

Which Colours To Use For Which Logo

01hr 15mins

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Module 9 - Presenting Your Concepts

How To Deal With Client Feedback

01hr 15mins

Animating a Logo Reveal

01hr 15mins

What The Client Expects During a Presentation

01hr 15mins

Mockups, Mockups, Mockups

01hr 15mins

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Module 10 - The Business Of Logo Design

How To Market Yourself

01hr 15mins

How to get your work noticed

01hr 15mins

Red-Flag clients

01hr 15mins

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Module 11 - Pricing Logo Design

How much should you charge?

01hr 15mins

How to get over the fear of charging too much

01hr 15mins

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Module 12 - Course Materials

The Logo Grid

01hr 15mins

Pen Tool Guide PDF

01hr 15mins

Essential Logo Design Books

01hr 15mins

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This is what our previous students have to say

Student reviews of our previous courses

“I have been a subscriber of Will's YouTube channel for years. I really enjoyed this class and learning this process will help loads with future projects. I hope to see more classes in the future.”

Martin Slater

UK BASED DESIGN NEWBIE

“I'm a huge fan of Will and his YouTube channel has helped me become a valuable Designer. I love his simplicity and enthusiasm for teaching. He's definitely the guy I needed to take this Logo Design course from.”

I.B Douglas

Brand & Logo Designer

“Thanks so much for this class. I've learned a lot and seeing how you approach the logo design process helped me. If you're new to logo design, this class is definitely recommended.”

Melanie Lange

Graphic Designer & ILlustrator

Pricing

Pre-sales are now open, places are limited so please book in quickly to avoid disappointment.

Gold Rocket Logo Launch

Gold
$170

(One Time Payment)
BUY NOW
  • Unlimited course access
  • Discord community chat
  • Resources and discount codes
  • Certificate of completion
Diamond Rocket Logo Launch

Diamond

$800
(One Time Payment)
BUY NOW
  • Unlimited course access
  • Discord community chat
  • Private small group chat
  • Resources and discount codes
  • 4 live sessions over 4 weeks
  • 1 hour private session with Will
  • Bonus session on pricing
  • Logo presentation template
  • All resources from A4D (Assets4D.com)
  • Certificate of completion

Frequently Asked Questions

We hope we can answer any questions you may have here, but if we’ve missed anything please get in touch at info@willpaterson.space

What is this course about?

This course is all about learning beyond what they teach in College and University. From industry standards in logo design, fine-tuning your skills, expanding your knowledge and understanding - this is the one-stop-shop for you to become a better logo designer and stand out in a very crowded marketplace.

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What should I expect to learn?

You will learn both theory and practical skills across a broad range of logo design topics. Also the course will teach you how to design professional and custom logotypes. Please take a look at the course overview for more details on each module.

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What level should I be to get the most from it?

We would invite anyone who would consider themselves to be intermediate or higher, this course isn’t best suited for beginner designers, you should ideally have a good base understanding of design and the skill level to match.

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What do I need to take part?

Ideally you will have a PC with Adobe Illustrator, pens, pencils and paper and an eagerness to learn!

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What makes it different from free to watch videos?

Free to watch videos are so important. We believe everyone should have access to education in order to improve their skills, which is why we’ve uploaded free to watch videos and tutorials since 2012, amassing over 55 Million views! We’re so proud to know we’ve helped thousands of designers in so many ways on their journeys, but this course is different - we’re getting down to the nitty, gritty details and specifics that will level up your skills, which can’t be achieved in more general design videos. The knowledge and teaching Will is sharing in this course goes far beyond what is available to watch and learn for free.

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What if I can’t make the live sessions? (Platinum and Diamond)

We will be running the live sessions on SUNDAYS (starting Sunday 10th September) for four weeks. The sessions will begin at 5pm BST (1pm ET, 10am Pacific, 12pm Central time) in order to accommodate as many timezones as possible! But if you can’t make the live session - don’t worry! As it will be available on demand to watch at any time or refer back to after it’s ended.

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What if I can’t afford it?

We have options! Access to education is so important to us, it’s the very foundations on which we’ve built our company and something we invest a lot of our time and money into every single week to be able to bring free content to anyone and everyone. For this course in particular we do have the option of a payment plan to spread the cost (more information on the enrolment page) and we will also be bringing out a lite version of this course at a later date with a reduced amount of lessons to stay true to our belief that everyone should be able to improve their skills and expand their knowledge without cost preventing that.

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Will I get a certificate?

Yes, this course comes with a certificate on completion which you can add to your CV, professional growth and development file at your workplace, LinkedIn or even print and frame to hang in your bathroom to impress your guests!

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Will I be able to watch and re-watch at any time?

100%! You can watch, re-watch, watch again and even re-watch another time as much as you like.

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Will I be able to get a refund?

We hope that no one taking the course would find themselves dissatisfied to the point where they would request a refund, however in keeping with UK law we will be able to refund you within 30 days of purchase if you find the course not to be as described or faulty. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.

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Will I be able to choose the time for my private session? (Diamond)

Yes, we will do our absolute best to accommodate your preference for private sessions with Will - we will reach out to you individually if you’re on the Diamond plan to work out which date and time would work best for you, we may ask for two or three options if you’re in a very different timezone.

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